Conference Program

W= Workshops
P = Policy & Marketing Track
F = Fueling Track
M = Manufacturing Track

Monday, June, 10, 2013

1:00 - 3:00 pm
W1: Making Infrastructure a Reality
Moderator: Jim Francfort, Principal Investigator, Idaho National Laboratory

Panelists: Robert Colgan, Executive Director, Market Development, National Electrical Contractors Association; Lee Krevat, Director of Smart Grid Services, San Diego Gas & Electric; Joe Nipper, Assistant Executive Director, American Public Power Association; David Packard, President of Sales, ClipperCreek, Inc.; Robert Stewart, Manager, Advanced Tech Evaluation & New Business, Pepco Holdings
EV charging continues pushing into the market and there is a distinct call for increased public infrastructure. Whether at a rest area, gas station, storefront, or parking lot, there are many questions to be answered to ensure a best-fit installation. Issues have arisen concerning ideal placement, billing responsibility, appropriate wattage levels, government policies, and permitting requirements – just to name a few. Attend this workshop to discuss these issues and more with the full spectrum of stakeholders in public infrastructure.

3:30 - 5:30 pm
W2: Accelerate the Good

Moderator: Bill Toliver, Executive Director, The Matale Line
Panelists: Ed Kjaer, Director, Electric Transportation, Southern California Edison, an Edison International Company; Brendan Jones, Director of EV Infrastructure, Nissan North America; Michael Rowand, Director, Technology Development, Duke Energy; Anne-Louise Seabury, Electric Vehicle Program Manager, Florida Power & Light Company; Jeff Allen, Executive Director, Drive Oregon; Joan Bowen, BMW EV and iBrand Marketing Manager, BMW of North America; Ken J. Beitel, Advisory Board Chair, Drive SunShine Institute; Joy Lehman, Global Sustainability Manager, The Hertz Corporation; Max Baumhefner, Sustainable Energy Fellow, Natural Resources Defense Council; Britta K. Gross, Director, Advanced Vehicle Commercialization Policy, General Motors, Environment, Energy and Safety Policy
The GoElectricDrive Foundation is committed to shifting public perception around electric drive technology and EVs. To do this, they are embarking on a nationwide, multifaceted communications campaign - with the help of a coalition of critical stakeholders - that is equal parts education and inspiration. Join us for a dynamic introduction to the campaign, as well as targeted conversation about best practices, opportunities to engage and key messages around EV technology.

Tuesday, June 11, 2013

8:30 – 10:00 am
Opening Plenary
Speakers: Brian Wynne, President, EDTA; MaryAnn Wright, Vice President Technology and Innovation, Johnson Controls, Chair, EDTA; Gregory A. Ballard, Mayor, City of Indianapolis
Industry and government leaders will come together to discuss the current state and future direction of electric drive. Join your colleagues as we kick off the 2013 EDTA Conference & Annual Meeting.

10:30 – 11:45 am
P1: Steering the Conversation
Moderator: Chris Ainscough, PE, Senior Engineer, Technology Validation, Hydrogen Technology and Systems Center, National Renewable Energy Laboratory
Panelists: Nancy Gioia, Director, Global Electrification, Ford Motor Company; Britta Gross, General Manager, R&D and Strategic Planning, General Motors Company; Erik Gottfried, Director of EV Sales and Marketing, Nissan North America; Ed LaRocque, National Brand Manager, Advanced Technology Vehicles, Toyota Motor Sales, USA, Inc.; Pat Romano, President and CEO, ChargePoint
The public discourse surrounding electric drive is continually evolving and the industry needs to take charge of the tone. This marketing discussion will analyze the terminology our industry is using and how to best address issues from “range anxiety” to “total cost of ownership.”

F1: Charging Networks
Moderator: Mark Duvall, Manager, Technology Development, Electric Transportation, Electric Power Research Institute (ERPI)
Panelists: Wahid Nawabi, Senior Vice President & General Manager, Efficient Energy Systems, AeroVironment; Arun Banskota, President, Electric Vehicle Services, NRG Energy EV Services; Ravi Brar, CEO, ECOtality; Tanvir Arfi, President, Service Solutions, Bosch Automotive Service Solutions; Brian Kariger, CEO, Recargo Inc.
As public charging for electric vehicles continues to expand, learn how subscription based services and other options for modern mobility are streamlining consumer interaction with their fuel provider.

M1: Parts of the Whole: Advances in Electric Drive Components
Panelists: Sandy Stojkovski, President, Scenaria, Inc., Member, AVL Group; David Klanecky, Global Business Director, Dow Chemical; John Lutz, Vice President of Engineering, UQM Technologies; Christian Pronovost, Senior Product Manager, TM4, Inc.; Christian Okonsky, CEO, KLD Energy Technologies; Michael Scarpati, Advanced Industry Battery Manager, BASF – The Chemical Company
An advanced technology vehicle is only as good as the parts that go into it. Learn about cutting-edge developments in auto components that are helping electric drive vehicles push the limits of effeciency and performance. Compare cost curves of fully market-integrated components to predict the path for batteries.

2:00 – 3:15 pm
P2: Predicting Progress
Moderator: Lisa Jerram, Senior Research Analyst, Navigant Research
Panelists: Karen Glitman, Director, Vermont Energy Investment Corporation; David Steele, Senior Director, Smart Energy Practice, J.D. Power and Associates
Market research abounds with predictions of benchmarks and perceived success rates for electric drive technologies. Learn about the methods supporting these results and how the industry is responding.

F2: Giving Back: V2G and V2H
Panelists: John Wirtz, Business Unit Manager, Electrical Transportation Infrastructure Business Unit, Eaton Corporation; Lisa Poger, Project Manager, Transportation Initiatives, Advanced Energy; Suresh Jayanthi, Director, Electric Vehicle Business, Schneider Electric; Ed White, Vice President, Customer and Business Strategy, National Grid; Tim Zgonena, Principal Engineer, Distributed Energy Resources Equipment and Systems, UL LLC; David Patterson, Senior Manager, Regulatory Affairs & Certification, Mitsubishi Motors North America, Inc.
Energy storage systems continue to develop more efficient ways of holding onto an electrical charge. We are rapidly approaching the time when charged vehicles will be able to help balance our national energy demand by giving energy back to the grid. Will also explore if V2H will come to market first.

M2: Fast Charging with Combined Charging System Becomes Reality
Moderator: Reg Modlin, Director of Regulatory Affairs, Chrysler
Panelists: Cliff Fietzek, Manager Connected eMobility, BMW of North America; Jeanette Clute, Manager, Global Electrification Infrastructure Strategy, Ford Motor Company; Britta Gross, General Manager, R&D and Strategic Planning, General Motors Company; Waldemar Schweigert, Leader, Electric Drive, Volkswagen; Cal Lankton, Director, Electric Vehicle Charging Infrastructure, ABB, Inc.
The Combined Charging System was developed collaboratively by hundreds of engineers across global automakers, charging equipment suppliers, U.S. utility companies and the U.S. Department of Energy National Laboratories. The system is optimized to accommodate the vast majority of automobile manufacturers. This universal charging system needs only a single charging interface at the vehicle allowing the customer to charge with all existing charging methods and reduces complexity for development and deployment of electric vehicles. Different charging inlets at the vehicle are no longer needed. This unification goes beyond the connector: it harmonizes the charging communication and the electric and safety architecture, leading to cost reduction and facilitating the spread of electro-mobility. The communication design elements are also optimized for future integration into the smart grid. The standard is finalized by the international SAE, harmonized with the European standards organizations and endorsed by all US and German automakers.

3:45 – 5:00 pm
P3: Accelerating the Adoption of Electric Vehicles
Moderator: Lee Stogner, Director, BOD, Institute of Electrical & Electronics Engineers USA
Panelists: Hawk Asgeirsson, PE, Manager, Power Systems Technologies, DTE Energy; Herve Muller, Vice President & General Manager, North America, IER (Bollore Group); Karl Popham, PMP, Electric Vehicles and Emerging Technologies, Austin Energy; Mark Duvall, Manager, Technology Development, Electric Transportation, Electric Power Research Institute (ERPI)
The adoption of EVs by the public and businesses is accelerating. This session will review initiatives ranging from technical standards, utility planning, evolving business models, and innovative public transportation strategies.

F3: Fuel Cells
Moderator: Pete Devlin, Market Transformation & Intergovernmental Manager, Hydrogen Fuel Cells Technologies Program, US Department of Energy, Office of Energy Efficiency and Renewable Energy
Panelists: Steve Ellis, Manager, Fuel Cell Vehicle Marketing, American Honda Motor Company, Inc.; Robert Wimmer, National Manager, Energy and Environmental Research Group, Toyota Motor Company; Ronald Grasman, General Manager, Fuel Cell Operations USA, Daimler AG
Electrified transportation doesn't always need a plug. Fuel cell innovations break barriers every year and with mass market fuel cell vehicles on the horizon, learn about the latest developments in this exciting field.

M3: Training Tomorrow's Innovators
Moderator: Bill Davis, Acting Director, National Alternative Fuels Training Consortium
Panelists: Bruce Blanning, Executive Director, Professional Engineers in California Government; Chris Mi, Director, DOE GATE Center for Electric Drive Transportation
Whether designing, building, or marketing tomorrow's advanced technology vehicles, a new workforce stands poised to meet the challenges. Find out where the demand exists and how our nation's universities and other institutions are training men and women to fill the need.

Wednesday, June, 12, 2013

8:30 – 9:45 am
P4: Policies for Electric Drive
Moderator: Genevieve Cullen, Vice President, Electric Drive Transportation Association
Panelists: Reg Modlin, Director of Regulatory Affairs, Chrysler; Phyllis Cuttino, Director, Pew Clean Energy Program, The Pew Charitable Trusts; James Kliesch, Environmental Regulatory Affairs Manager, Honda North America, Inc.; Phillip Wiedemyer, Vice President, Transportation Energy Partners
Policy priorities for electric drive continue to evolve along with the market. Join this session for a discussion of how the industry is adjusting to the goals of the 113th Congress.

F4: Utility Consumer Interactions
Moderator: Wally Mealiea, Manager, Customer Research and Advertising, Edison Electric Institute
Panelists: Pierre-Luc Desgagne, Vice President, Public and Government Affairs, Hydro-Quebec; Randy Johnson, Director, Electric Transportation, Southern Company; Aaron Johnson, Senior Director, Customer Programs, Pacific Gas & Electric; Ed Kjaer, Director, Electric Transportation, Southern California Edison, an Edison International Company
For plug-in EV drivers, utilities are a newly intimate part of their transportation experience. Find out how utilities are interacting with their PEV customers and what they are learning about charging habits.

M4: Eye on Batteries
Panelists: Dirk Spiers, Director, ATC New Technologies a division of ATC Drivetrain; Mike Saft, Senior Director Business Development, Leyden Energy; Craig W. Rigby, VP Global Product Engineering, Power Solutions, Johnson Controls Power Solutions
Batteries are perhaps the most scrutinized facet of electric drive and incredible strides are made each year to increase capacity and range. Hear about the latest advancements in battery technology, including chemistries, configurations and manufacturing best practices.

10:15 – 11:30 am
P5: Fleet Focused
Moderator: Matt Jarmuz, Director of Sales, Odyne Systems
Panelists: Jeff Cox, Air Quality Specialist, South Coast Air Quality Management District; Mark Simon, Director, Alternative Fuels Programs, City of New York; David Hatfield, Project Manager, Energy R&R Office, Sacramento Municipal Utility District; Joy Lehman, Manager, Global Sustainability, The Hertz Corporation
Learn how America’s largest fleet customers are investing in electric drive and how that will affect economies of scale for the whole market. Hear best practices, employee training tips, and the unique experiences from companies with growing EV fleets.

F5: Off the Wall: Alternative Charging
Moderator: Jeff Muhs, Director of Business Development, WiTricity Corporation
Panelists: Cal Lankton, Director, Electric Vehicle Charging Infrastructure, ABB, Inc.; Larry Butkovich, General Manager, EV Systems, Fuji Electric Corporation of America; John Storm, President and CEO, RealPower, a Division of Contour Hardening, Inc.; Christopher Borroni-Bird, Vice President, Strategic Development, Qualcomm Incorporated; Rebecca Hough, Co-Founder & CEO, Evatran
In a new transportation frontier, the default fueling method has become plugging-in at home or work. As adoption continues, off-the-wall solutions will become increasingly important including mobile roadside, wireless/inductive, and DC fast charging corridors.

M5: Coming Down the Line: Automotive Developments
Moderator: John Thomas, Co-Founder & CEO, ALTe Powertrain Technologies
Panelists: Diarmuid O’Connell, Vice President, Business Development, Tesla Motors; Cliff Fietzek, Manager Connected eMobility, BMW of North America; Alan Perriton, President, Via Motors; Ken Stewart, Vice President, Business Development, Protean Electric; Wayne Killen, General Manager of Product Strategy and Launch, Audi of America
Each year we see the introduction of new electric drive models from every major auto manufacturer. Learn about the newest vehicle technologies and how those developments are being used in upcoming models and across vehicle portfolios.

12:30 – 2:00 pm
Closing Plenary: Turning the Tables on the Media Join us for a candid conversation with leading automotive editors and journalists. EDTA President, Brian Wynne, will moderate a panel of journalists in a discussion of how reporters choose their stories, their take on the current electric drive market and how the industry can effectively tell our story to the media. There will also be a presentation of the Electric Drive Hall of Fame inductees.