Promoting electric drive technologies and infrastructure

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Consumer Awareness



Consumer acceptance depends on education and raised awareness about the benefits of electric drive for the consumer, and how electric cars and vehicles fit in their daily life. EDTA’s coordinated stakeholder outreach effort --the GoElectricDrive campaign-- is providing essential information on electric drive options to consumers.

Key facts


"Plug-in vehicles can be driven for roughly one-third to one-fourth the cost of a gasoline-powered vehicle" (Transportation Electrification)


"Fueling a PEV costs only 3 to 5 cents per mile. In contrast, fueling a gasoline car that has a fuel economy of 27.5 mpg costs about 14 cents per mile" (Plug-In Electric Vehicle Handbook)


"Buying electricity [for an electric vehicle] is approximately equivalent to buying gasoline at $1 per gallon" (Plugging-In)


"If the [electric] vehicle is plugged in every day, as recommended, it may be possible to drive 1,000-2,000 miles or more between fill-ups" (Plugging-In)


"The number of registered [Hybride Electric Vehicles] HEVs in the U.S. grew to nearly 2 million [in 2012]" (State Clean Energy Index)


"Consumers who consider themselves knowledgeable [about electric vehicles] are more than two and a half times more likely to consider an EV than those who believe they know 'nothing' about EVs" (The Shift to Electric Vehicles)


"The average car trip length in the United States is 9.34 miles, within the [electric] range of most PEVs" (An Action Plan)


"Increasing the electricity cost by 100% (from $0.12 to $0.24 per kWh) increases the net present cost of an EV relative to a conventional gasoline powered vehicle by $1,606, but raising gas prices by 100% (from $3.75 to $7.50 per gallon) increases the net present cost of a conventional vehicle by $6,453" (Will Electric Cars Transform the U.S. Vehicle Market?)


"Driving a BEV 12,000 miles per year, as opposed to 6,000 miles per year costs about $1,000 additional in operating costs. By contrast, driving a conventional gasoline powered vehicle 12,000 miles per year, as opposed to 6,000 miles per year costs about $4,000 additional in operating costs" (Will Electric Cars Transform the U.S. Vehicle Market?)


"Some EV cost of operation estimates for a five- to six-year period are up to three times less than those for similar ICE vehicles" (The Shift to Electric Vehicles)


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