Toyota Prius c Provides a Subcompact Entry Point to Prius Family of Hybrid VehiclesTuesday, November 15, 2011
Toyota is a member of the Electric Drive Transportation Association (EDTA)
This highly anticipated subcompact member of the Prius Family will bring Toyota’s renowned Hybrid Synergy Drive® technology to a new segment of buyers when it joins the third-generation Prius Liftback hybrid vehicle, the versatile new Prius v midsize hybrid vehicle and the Prius Plug-in Hybrid model, which will also debut next spring. Positioned as an entry into the Prius Family appealing to youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics in the subcompact segment, the Prius c will offer:
- Expected class-leading fuel economy better than 50 mpg in the city, which is the highest city mpg of any non-plug-in vehicle.
- Proven hybrid technology, with 14 years of heritage, available at a more accessible price.
- A high degree of convenience features and premium in-car electronics, uncommon in a five-door configuration, creating a less compromised compact-car experience
Toyota Entune™ brings one of the largest selections of music options available to a vehicle, including iheartradio’s 750+ stations and Pandora® internet radio’s personalized music. In addition, the driver’s personal songs from portable media players and iPods (via USB or Bluetooth® audio streaming), and more than 170 stations from SiriusXM™ satellite radio are also available.
Making premium technology available to compact-car shoppers, the Prius c offers superior fuel economy in a stylish, user-friendly package.
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