Toyota Prius c Provides a Subcompact Entry Point to Prius Family of Hybrid Vehicles
Tuesday, November 15, 2011
TORRANCE (Nov. 15, 2011)
–Toyota Motor Sales, U.S.A., Inc.,
will offer a fuel-efficient hybrid at a more
accessible price when the
Prius c joins the Prius Family of
vehicles in the spring of 2012. The U.S.
debut of the Prius c will be next
January at the 2012 North American
International Auto Show in
Detroit.
Toyota is a member of the Electric Drive Transportation Association (EDTA)
http://www.electricdrive.org
This highly anticipated subcompact member of the Prius Family will bring Toyota’s renowned Hybrid Synergy Drive® technology to a new segment of buyers when it joins the third-generation Prius Liftback hybrid vehicle, the versatile new Prius v midsize hybrid vehicle and the Prius Plug-in Hybrid model, which will also debut next spring. Positioned as an entry into the Prius Family appealing to youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics in the subcompact segment, the Prius c will offer:
- Expected class-leading fuel economy better than 50 mpg in the city, which is the highest city mpg of any non-plug-in vehicle.
- Proven hybrid technology, with 14 years of heritage, available at a more accessible price.
- A high degree of convenience features and premium in-car electronics, uncommon in a five-door configuration, creating a less compromised compact-car experience
As with other Prius models, Prius
c combines its revolutionary Hybrid
Synergy Drive® with excellent
aerodynamics to achieve outstanding fuel
efficiency. The new Prius c is
unique in the Prius Family with a more
youthful expression and a
sportier dynamic character that offers a more
fun-to-drive
experience. The vehicle’s five-door
format and flexible packaging will
adapt to a broad range of owners’ needs.
The Prius c offers an unexpected
level of convenience,
capability and technology in a compact
hybrid-electric at an attractive
price. Bluetooth® hands-free
phone connectivity,
steering-wheel audio controls, and nine airbags
will be among the
standard features on the 2012
Prius c.
In addition,owners will enjoy a new
dimension of connectivity
courtesy of the available Toyota Entune™
multimedia system. Entune™
leverages the mobile smartphone to provide a
richer in-vehicle
infotainment experience with fully integrated
access to navigation,
entertainment, and information services.
It allows users to connect
with popular apps such as Bing™,
OpenTable.com, and movietickets.com.
Entune™ also provides access to
real-time information services, such as
live weather, traffic, fuel information
(location and price), stocks,
and sports. The Prius c also offers voice
recognition, music streaming,
and email/text to speech capabilities.
Toyota Entune™ brings one of the largest selections of music options available to a vehicle, including iheartradio’s 750+ stations and Pandora® internet radio’s personalized music. In addition, the driver’s personal songs from portable media players and iPods (via USB or Bluetooth® audio streaming), and more than 170 stations from SiriusXM™ satellite radio are also available.
Making premium technology available to compact-car shoppers, the Prius c offers superior fuel economy in a stylish, user-friendly package.
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